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UserMatchHistory

Used by LinkedIn for ID-syncing of advertising campaigns across user devices.

Provider
LinkedInSee all LinkedIn cookies →
Expiry

1 month

Set by

LinkedIn Ireland Unlimited Company

Category
AdvertisingSee all advertising cookies →

GDPR & ePrivacy guidance

UserMatchHistory is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds UserMatchHistory on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

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_gac_<property-id>Advertising

Google Ads

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