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_ttp

TikTok Pixel cookie used to track conversions, optimise ad delivery, and build remarketing audiences.

Provider
TikTokSee all TikTok cookies →
Expiry

13 months

Set by

TikTok Information Technologies UK Ltd.

Category
AdvertisingSee all advertising cookies →

GDPR & ePrivacy guidance

_ttp is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds _ttp on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

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