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NID

Contains a unique ID Google uses to remember preferences (preferred language, ad personalisation) and to show targeted ads on Google services and across the web.

Provider
GoogleSee all Google cookies →
Expiry

6 months

Set by

Google LLC

Category
AdvertisingSee all advertising cookies →

GDPR & ePrivacy guidance

NID is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds NID on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

Related cookies

_gcl_auAdvertising

Google Ads

_gcl_awAdvertising

Google Ads

_gcl_dcAdvertising

Google Ads

_gac_<property-id>Advertising

Google Ads

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