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_gcl_au

Google Ads conversion-linker cookie. Stores ad-click information so conversions can be attributed outside Google's domain.

Provider
Google AdsSee all Google Ads cookies →
Expiry

3 months

Set by

Google LLC

Category
AdvertisingSee all advertising cookies →

GDPR & ePrivacy guidance

_gcl_au is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds _gcl_au on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

Related cookies

_gcl_awAdvertising

Google Ads

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Google Ads

_gac_<property-id>Advertising

Google Ads

IDEAdvertising

Google DoubleClick

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