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IDE

Used by Google DoubleClick to register and report on user actions after viewing or clicking an ad — for measuring effectiveness and serving targeted ads.

Provider
Google DoubleClickSee all Google DoubleClick cookies →
Expiry

13 months

Set by

Google LLC

Category
AdvertisingSee all advertising cookies →

GDPR & ePrivacy guidance

IDE is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds IDE on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

Related cookies

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Google Ads

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