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fr

Set by facebook.com when Meta widgets are embedded (Like button, comments, login). Used to deliver ads, measure ad performance, and personalise ad content across Facebook and Instagram.

Provider
MetaSee all Meta cookies →
Expiry

3 months

Set by

Meta Platforms Ireland Ltd.

Category
AdvertisingSee all advertising cookies →

GDPR & ePrivacy guidance

fr is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds fr on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

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_gac_<property-id>Advertising

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