Provider
Microsoft AdvertisingSee all Microsoft Advertising cookies →Set by bing.com to register a unique ID that identifies a returning user's device for Bing Ads remarketing.
13 months
Microsoft Corporation
SRM_B is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.
If your scanner finds SRM_B on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.
Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.