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_gcl_dc

Google Ads / DoubleClick click-through cookie set when a visitor arrives from a Display Network ad.

Provider
Google AdsSee all Google Ads cookies →
Expiry

3 months

Set by

Google LLC

Category
AdvertisingSee all advertising cookies →

GDPR & ePrivacy guidance

_gcl_dc is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds _gcl_dc on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

Related cookies

_gcl_auAdvertising

Google Ads

_gcl_awAdvertising

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_gac_<property-id>Advertising

Google Ads

IDEAdvertising

Google DoubleClick

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