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sc_at

Snapchat authentication / ad-attribution cookie used to associate visitors with Snapchat ad clicks.

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Expiry

1 year

Set by

Snap Group Limited

GDPR & ePrivacy guidance

sc_at is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds sc_at on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

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