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cto_bundle

Criteo's primary retargeting cookie. Stores an encoded bundle that links the visitor to Criteo's ad-bidding profile for personalised display ads.

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Expiry

13 months

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Criteo SA

GDPR & ePrivacy guidance

cto_bundle is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds cto_bundle on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

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