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_gcl_gf

Google Consent Mode v2 cookie that captures the gclid (Google Click Identifier) at click time when ad-storage consent has been granted. Pairs with _gcl_gs for delayed attribution.

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Expiry

90 days

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Google LLC

GDPR & ePrivacy guidance

_gcl_gf is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds _gcl_gf on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

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