Provider
MetaSee all Meta cookies →Set by Meta Pixel (used by both Facebook and Instagram Ads) to identify browsers for ad delivery, conversion tracking, and remarketing.
3 months
Meta Platforms Ireland Ltd.
_fbp is a advertising cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.
If your scanner finds _fbp on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.
Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.