Cookiesentry

Cookie checkerFeaturesPricingBlogContact
Home/Cookies Guide/sb
Back to all cookies
Social MediaConsent required

sb

Browser identifier used by Meta for account-recovery flows and authentication security. Surfaced on third-party sites through Meta embeds, contributing to cross-site visitor identification.

Provider
MetaSee all Meta cookies →
Expiry

2 years

Set by

Meta Platforms Ireland Ltd.

Category
Social MediaSee all social media cookies →

GDPR & ePrivacy guidance

sb is a social media cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.

If your scanner finds sb on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.

Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.

Related cookies

_fbpAdvertising

Meta

_fbcAdvertising

Meta

frAdvertising

Meta

datrSocial Media

Meta

Is sb on your site?

Run a free CookieSentry scan to find every cookie set before consent — including sb — and get a downloadable evidence PDF.

Run a free scan →
Cookiesentry
About usFAQContactBlogCookies GuidePrivacyTermsEU Hosting

No cookies. No tracking. Analytics by EU-hosted Umami.

© 2025 CookieSentry. All rights reserved. Made with care for your privacy.