Provider
HotjarSee all Hotjar cookies →Identifies a new user's first session and indicates whether or not Hotjar's seeing this user for the first time.
30 minutes
Hotjar Ltd.
_hjFirstSeen is a analytics cookie. Under Art. 5(3) ePrivacy Directive and the GDPR, it must not be set before the visitor has given prior, informed, freely-given consent.
If your scanner finds _hjFirstSeen on a page before the visitor interacts with your consent banner, that's a violation — the cookie loaded without a legal basis.
Fix: gate the script that sets this cookie behind your CMP, so it only fires after the relevant consent category is accepted.